{"version":"1.0","provider_name":"UpNext Group","provider_url":"https:\/\/www.upnextgroup.com\/our-journey","title":"Don&#039;t Forget the Sub-domain Factor - UpNext Group","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jTzDjKAvXb\"><a href=\"https:\/\/www.upnextgroup.com\/our-journey\/dont-forget-the-sub-domain-factor\/\">Don&#039;t Forget the Sub-domain Factor<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.upnextgroup.com\/our-journey\/dont-forget-the-sub-domain-factor\/embed\/#?secret=jTzDjKAvXb\" width=\"600\" height=\"338\" title=\"&#8220;Don&#039;t Forget the Sub-domain Factor&#8221; &#8212; UpNext Group\" data-secret=\"jTzDjKAvXb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.upnextgroup.com\/our-journey\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"I was reading this article over at Owen Frager\u2019s blog over the weekend, exploring the power of conversion words when combined with core concepts (e.g., VisitStockholm.com) \u2026 which is an interesting read for anyone who is interested in its own right \u2026 but a paragraph contained within the article really caught my eye: \u2026\u201dDon\u2019t forget [&hellip;]","thumbnail_url":"https:\/\/www.upnextgroup.com\/our-journey\/wp-content\/uploads\/2025\/11\/og_image.webp","thumbnail_width":1200,"thumbnail_height":630}